About Us?

We are a family run business with a passion for creating innovative and immersive experiences. Our mission is simple, to give our customers the best possible experience.

Our Story

The Escape Key opened its doors In Newcastle in 2017 and has become known for creating outstanding escape room experiences. We love to take our inspiration from the North East’s heritage and  craft immersive experience to entertain and inform.  Our latest game, Electric City is about saving Newcastle’s proud industrial past – did you know Newcastle was the first city in the entire world to be lit by electricity?​

The Covid pandemic forced us to close our doors for large parts of 2020 and 2021. People were being advised to spend more time outside so we developed the concept of outdoor escape games played on a mobile phone. Again we based these on local history and stories. Rosie’s Charm is an exciting outdoor mystery adventure played through the streets of Newcastle where players have to solve puzzles to  unravel this tragic tale, find Rosie’s charm and work out what happened her beloved Mr. Alexander? This game has been a huge success with hundreds of people playing it so it was quickly followed up with Thirteen Ghosts, a paranormal adventure taking players to Newcastle’s most haunted locations. The Magic bottles, a Harry Potter inspired magical family adventure played in Alnwick came next.

After seeing so many guided tours one morning, Michael, one of the owners of the business who lives in Edinburgh wondered whether the technology behind the outdoor games could be applied to city tours. It was a great fit and the result is My Freedom Tours. With Edinburgh launched and Newcastle to follow we hope soon, lots of people will enjoy exploring many great cities with the freedom to do it their way.

Meet the Team